For most land­scape pho­tog­ra­phers, a photo is more than just a lit­eral record of the scene in front of the cam­era. It’s about mood, color, time, space, a spe­cific detail or pat­tern — what­ever it is that makes you want to pho­to­graph that par­tic­u­lar scene in the first place. Craft & Vision has launched a new ebook today, The Evoca­tive Image by Andrew Gib­son, that can help you be less (or more) than lit­eral in your pho­tographs. Gib­son sur­veys the many things you can do before and dur­ing image cap­ture, tools and tech­niques that (for the most part) don’t require Light­room or Pho­to­shop and that can have a dra­matic effect on your pho­tographs. This is not a step-by-step guide — that would take many more than this volume’s 32 pages. Rather, The Evoca­tive Image is a handy review/overview meant to jog you into action, per­haps encour­age you to exper­i­ment out­side your com­fort zone. The advice is wide-ranging, includ­ing cam­era set­tings, lens choices, what to shoot, how to shoot, when to shoot, and even when not to shoot. Some of the sug­ges­tions will be famil­iar (shoot when the sun is low, use a slow shut­ter to blur move­ment), while oth­ers may be less so (shoot after all the other pho­tog­ra­phers have gone home, use color tem­per­a­ture as a cre­ative tool). Begin­ning pho­tog­ra­phers will find much to think about, and The Evoca­tive Image includes a num­ber of cre­ative exer­cises to help you try out Gibson’s sug­ges­tions. But even expe­ri­enced pho­tog­ra­phers can ben­e­fit; I found a few wel­come tid­bits I hadn’t thought about before, and was glad to be reminded of oth­ers. At $5, it’s a worth­while addi­tion to your eli­brary. Click on the link to pur­chase the PDF ver­sion of The Evoca­tive Image from Craft & Vision.